Cardiology Insights

The study, titled "The Patient Lifetime Value of Cardiology Patients," was published in the Medical Group Management Association's Journal of Medical Practice Management in 2017. The study was conducted by researchers at the University of Chicago.

The study looked at the patient lifetime value of cardiologists' patients in the United States. The study found that the average patient lifetime value for cardiologists is $15,000. However, the study also found that there is a wide range of PLVs for cardiologists' patients, with some patients having a PLV of $5,000 and others having a PLV of $50,000.

The study's findings suggest that there is a significant opportunity for cardiologists to increase their PLV by improving their marketing and patient retention efforts. Cardiologists who can attract and retain high-value patients can expect to have a higher PLV and a more profitable practice.

Here are some of the key findings of the study:

• The average patient lifetime value for cardiologists is $15,000.


• There is a wide range of PLVs for cardiologists' patients, with some patients having a PLV of $5,000 and others having a PLV of $50,000.


• Cardiologists can increase their PLV by improving their marketing and patient retention efforts.

If you're a cardiologist, you can use the information from this study to improve your practice and increase your PLV. Here are some tips:

• Focus on marketing to high-value patients. When you're marketing your practice, focus on attracting patients who are likely to be high-value. You can do this by targeting your marketing efforts to patients who have the right demographics, health conditions, and insurance coverage.


• Offer high-quality care. The best way to keep patients coming back is to provide them with high-quality care. This means being responsive to their needs, providing them with accurate information, and treating them with respect.


• Make it easy for patients to stay with you. Make sure that your practice is easy for patients to access. This means having convenient hours, offering online appointment scheduling, and making it easy for patients to get prescriptions filled.


• Build relationships with your patients. Take the time to get to know your patients and build relationships with them. This will help you to understand their needs and to provide them with the care that they deserve.

By following these tips, you can increase your PLV and improve the profitability of your practice.

Cardiology Insights can help you effectively market to high-value patients and dramatically increase your patient lifetime value.