Find the men being missed — and route appropriate patients into physician-directed urology care.

Executive Summary

Urology Insights helps urology practices and health systems reach men who may be at meaningful prostate cancer risk but who are not entering care through traditional screening, primary-care referral, or self-referral channels.

The platform uses behavior-aware digital outreach to engage men who may be fearful, avoidant, unaware, or delayed in seeking care. Users are directed to a dedicated prostate cancer risk landing page, where they can complete either a PSA-known or PSA-unknown risk assessment. The calculator scores users into risk categories, presents risk-appropriate results, and invites qualified users to request follow-up from a participating urology practice.

Qualified inquiries are filtered and routed according to geography, risk band, symptoms, PSA status, family history, and client-specific rules. The practice receives a structured intake summary and controls all patient follow-up, evaluation, diagnosis, and treatment decisions.

The platform allows the client to measure the full funnel from first ad impression through consultation, diagnostic workup, biopsy, diagnosis, and treatment pathway. Outcomes may include radical prostatectomy, radiation therapy, active surveillance, watchful waiting, or other urology care.

Urology Insights can be structured as a fixed software license or platform fee rather than a per-referral or per-procedure payment arrangement. This supports a compliance-conscious approach while helping the client identify hidden patient need, expand access, and grow high-value urology service lines.

In short: Urology Insights is a patient identification, risk assessment, and routing platform designed to find men who are being missed, help them understand their risk, and move appropriate patients into physician-directed urology care.